Learning Objectives
• To familiarise students with the basic concepts of communication, specifically mass communication as a human/social/cultural process.
• To introduce communication models as a method for studying communication in a disciplinary framework.
• To present mass media system as a cultural institution and an industry, with special reference to the Indian context.
• To acquaint students with key theories, theoreticians and schools of thought in communication, their historical evolution and influence on various social domains.
- Teacher: LINCY JOSEPH FACULTY