Learning Objectives
• To understand the role and scope of PR in management, its various tools and the emerging importance of the discipline in varying areas.
• To know the evolution of Corporate Communication and its expanded role in organizational and marketing communication
Learning Outcomes
After the completion of the course, the learners shall be able to
• Explain the role of the public relations in the corporate environment and describe the strategies, tactics, and techniques of public relations and corporate communications
- Teacher: LINCY JOSEPH FACULTY